Pure - Up.Lift Volume Shampoo


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Pure has delivered the goods once again!

So many elements stress out our locks, ageing them before their time, and at times making us feel a little lackluster… But it doesn’t need to be this way!

Pure Up.Lift Volume is a weightless volume and shine shampoo that lifts fine hair up and fills it out. Hair is left looking fuller and feeling thicker.

  • Organic Buriti Oil, Turmeric Oil & Sunflower Oil: high in beta carotene for shiny, thick hair and healthy scalp
  • Buriti Oil: high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine
  • Sunflower Oil: is light and easily penetrates deep into the hair shaft and scalp
  • Exclusive Pure complex: rejuvenates and restores healthy moisture balance to hair and scalp, while its antioxidant properties help with the prevention of early hair loss


                  • Styling Bodifying Agents provide long-lasting memory and texture
                  • Pure Organic Complex: repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine.
                  • Vegan all the way!