Pure - Curly Girly Primer


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Pure has delivered the goods once again!

A moisturising curl primer that defines shape and eliminates frizz for beautiful touchable natural looking curls.

Pure Curly Girly Primer is a curly girl method approved lightweight foam that encourages bounce without the crunch or stickiness!


    • Pure Organic Complex: repairs and strengthens damaged hair while promoting intense hair nutrition, softness and shine.


    Depending on hair length, apply 2-5 pumps into damp hair and distribute evenly from foots to ends then air dry or diffuse.

    Can be used in dry hair for added control on ends.


    • Sulphate, paraben and gluten free
    • Vegan friendly
    • UV, thermal and humidity defence
    • Lightweight curl enhancing foam
    • Provides leave-in curl memory
    • Light-medium control with high shine
    • Seals in moisture and definition
    • 100% Curly Girl Method Approved
    • 200ml